Juri Yoshida's Books

One of Juri's books is now available. If you are keen to order any books, please Contact Juri.




Increasing Sales through Relationship Marketing 2nd Reprint.

This first book has been developed after two years of research and analysis.

Based on the popular sales seminar "The Secrets to Increasing Sales" and "Achieving Success, Reducing Rejection" also includes Juri's expertise in the field of relationship building in the sales and marketing industry.


An excerpt from "Increasing Sales Through Relationship Marketing"

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Note to Readers

Increasing Sales Through Relationship Marketing is the result of the many years author Juri Yoshida has spent in both sales and marketing. Recently, he has served as an international motivational speaker and trainer, conducting a variety of sales and marketing seminars. One of them, The Secrets To Increasing Sales, has been popular with sales personnel from eighteen countries worldwide, including Fortune 500 corporations. While based on the tenets presented in his particular seminar, Yoshida¡¯s book, Increasing Sales Through Relationship Marketing, contains more examples, more details, and many more strategies.

Increasing Sales Through Relationship Marketing is designed to help sales and marketing personnel increase sales through the building of long-term relationships with clients. Because of the overwhelming positive feedback from his seminars, Mr. Yoshida has incorporated and expanded upon his material to present in book format, in order to provide immeasurable sales and marketing people the opportunity to benefit from his knowledge and experience.


Chapter One: The Psychology of Sales

Today, more than ever, those in sales and marketing of any product or service need insight into the ways their clients think. This includes you, the reader of this book. What motivates your clients to make a purchase from you, when your competition is both vast and intense? What is the psychology behind the new theory of buying in today¡¯s worldwide market?the principle we call relationship marketing?

Before you can fully understand the concept of relationship marketing, it is important to recognize that the complexity of the way in which your various clients rationalize and respond to words, body language, and demonstrative proof of product quality and value has changed in recent decades. In part, these changes were responsible for the birth of relationship marketing.

The foundation and key to increasing sales is not only to know the clients you are dealing with in a superficial way and why they may be ideal buyers of your products and services, but also how they will feel about you, your selling methods, and your product . . . because of your attitude and presentation. It is not uncommon for potential clients to forgo a purchase because they could not relate to or believe they could trust the messenger.

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Selling to the Japanese: The Power of Reputation, Recommendation and Relationship. - Available November 2008

More details about this book soon.